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32 key performance indicators (KPIs) for electronic commerce

32 key performance indicators (KPIs) for electronic commerce

Performance should document business decisions and KPIs should promote actions.

Key performance indicators (KPIs for short) are signs on the road to success of Internet sales.
Monitoring will help e – commerce entrepreneurs to identify the progress of the objectives of sales, marketing and customer service.


A performance indicator is simply a measurement or quantifiable data point used to measure performance relative to some goal.
As an example, a target for online retailers can increase your site traffic by 50% next year. In relation to this objective, a performance indicator could be the number of unique visitors the site receives or traffic sources that send visitors (Pay per click optimization search engines, trademarks or display advertising daily, or YouTube video).


For some of the goals can be many performance indicators – too often – so often people decide to reduce it
to only two or three data points shocking known as key performance indicators. KPI are those measurements more accurately and succinctly show progress toward meeting your goal.



The selection of KPIs starts with clearly stated objectives and understand the impact of these objectives in the areas of business.
Of course, KPIs can and should be different for each of the objectives of an online retailer, whether those related to increasing sales, streamlining marketing or improving customer service.


Here are
some examples of objectives and associated KPIs are presented:

GOAL 1 – Increase sales by 10% in the next quarter. KPIs include day sales, conversion rate and site traffic.
GOAL 2 – To increase the conversion rate of 2% in the coming year. KPIs include the conversion rate, dropout rate shopping carts, trends shipping type, competitive price trends.
GOAL 3 – Increase site traffic by 20 percent in the next year. KPIs include site traffic, traffic sources, rates click-through advocacy, social action and bounce rate.
GOAL 4 – Reduce customer service calls in half over the next 6 months. KPIs include a service call classification, identification of the page visited immediately before the call, an event that led to the call.

It should be easy to
see that there are many indicators of performance, and the value of these indicators is directly related to the progress of the measured target. Monitor that page visited someone before initiating a call customer service makes sense as as a KPI for META 4, since that could help identify areas of confusion when corrected reduce calls to customer service, but the same performance indicator will be almost useless for mETA 3.


with the idea that KPIs should be different depending on the target being measured, it
is possible to consider a common set of performance indicators for elecrtrónico trade. Here 32 common performance indicators for e Рcommerce are presented. Just remember that the list of performance indicators presented below is by no means exhaustive.


Once you
have set goals and KPIs selected, monitoring of these indicators should become a daily exercise. And most importantly:
Performance should document the business decisions and should use KPIs to boost stocks.

Good article.
Although I have a question. How it would be possible to measure that (web) or Screen (app) a user sees before calling customer antención?


Thank you
, I expect an answer.


Web pages are measured by seconds or minutes that the user provides to display a page, ie if you are
interested still see if not, click and ciao.


Excellent article, a query, led to an author for indicators?



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