This is a guest post Zohar Gilad InstantSearch + .
Have you ever wondered why the first result you get when you write “Harry Potter” Amazon is a video of Amazon? Or how Apple know what to recommend for your specific problem when you only wrote “ip” in the search? How do you think these big brands show you these types of results so quickly?
The answer is simple. These successful companies realize how important it is seeking to engage their users and direct sales . They are continually investing in search technology to optimize user experiences and promote their products at the same time.
But what happens with a store like yours? Perhaps you thought that being a small online retailer, medium or large, do not have the funds or staff who have a brand like Amazon to maintain an internal search engine on your site.
Think again. Currently there are some simple actions you can do to significantly improvise your internal search engine, engaging your visitors and increasing the conversations on your site.
Here are 7 tips on how to have an internal search engine and improve your online store.
Although it is basic and obvious, some sites do not have the ability to perform internal searches on your website or mobile site.
Today, people do not have the patience to wait for slow results. Even if it’s a small place with a small number of products, users simply click on the search hoping to find what they want quickly, especially on mobile devices.
While it is true that what you want visitors to take “search” in your store, similar to entering a store and see the goods, often a buyer will have questions or will not be able to find what they are looking for .
So, for the sake of your users – if you have the option to search your site – you should get one. All topics Shopify have an integrated search engine, or you can add through your options. What’s worse? not have a search site or have it but it almost invisible. Often, due to the design of the page or considerations of the topic, the search becomes a small magnifying glass icon that is barely perceptible to the eye. Again, if you do not show them to your customers where they are, they are not going to use. Put yourself in the customer’s shoes and try to find something on your site. Or better yet, have someone try to find something on your site, and see how he fumbles. Make visible search so that people can use these services. When we talk about search, time is money, and this is proven. Lack of latency is better. In addition, Google is setting a gold standard in this area. If Google takes a sub-second to find anything in all the world-wide-web, why should it take longer to find an article on your website?
Do what you have to do to make it faster. Get a larger server with more memory, or just find a good site hosted searches cloud offering quick results. For example, in Shopify we use a CDN – a large network of servers worldwide – to ensure that our customers can upload their website and provide search results quickly, no matter where they are.
Since Google started using the auto complete or auto suggestion a few years ago without even knowing it , users have become addicted. When you start writing anything in a Google search box, immediately a box with at least four suggested search queries unfolds. They are extremely fast and surprisingly accurate in predicting what you’re looking for . Behind this simple mechanism there is a lot of technology and a huge amount of data. Google takes the signals from many sensors, such as search history, location, semantic analysis, new trends and to predict what you want to find. In e – commerce, this concept extends not only suggesting the search query, but also suggests the best fit product. When the user selects a recommended product, which lands on the product page, you can click the Buy button without having to go through a results page. This speeds up the buying cycle and increases conversion. If you select a popular vote rather than a product recommended, you will come to a page of results for that query, without typing the entire name of the product. This implicitly assures the user that is not the only one who is performing the search. I recommend the use of both products; the search query suggestions increase the likelihood of user selection and accelerate the conversion. If your users use Google and Amazon, they are conditioned to use the autocomplete method. If your search engine on the site has a decent autocomplete module you must have it activated. If you do not have one, get it and install it , or subscribe to a good autocomplete search service.
A picture is worth a thousand words. There are several advertising research on how the form of an image and its location on a page increases the likelihood of clicking on the ad. Similarly, when searching, the images are very powerful. Make sure your product images displayed on the search results page. If you are using the Autocomplete service, make sure the suggestions include images for each product. Which of the following two examples is more attractive? “You can not manage what you can not measure” the saying goes. Well, a search is highly measurable and most search engines or search engines housed maintain a list of terms (search term is the professional name of what people are typing). For example, the tool Google keyword lets you see search volume for specific keywords and related keywords.
You just look at the list of search terms that appears to find what users want. Based on this information, you can find new products, drive traffic to another and / or improve your search mechanism. Many hosted search services also offer a search log or panel must show similar results. The following example, taken deinstantsearchplus.com shows what people find and what not. Returning to the first question of the post: Have you ever wondered why the first result you get when you write “Harry Potter” Amazon is a video of Amazon? Behind this, there is a sophisticated system that optimizes search results and product suggestions that users are looking for . One can only assume that, in this case, Amazon wants to offer its new video service to users who are looking for “Harry Potter”. Amazon is taking into account the most popular on your site and its own strategy for retail searches. It considers that products are better adjustment in terms of margin, inventory, promotion and user preferences. The beauty of this is that the promotion is in the context of what the user is looking for . If the user added the word “book” to your search query -the video will surely be off the list. A good search engine on the site or hosted service will allow you to have a fair amount of sophistication: it is self – correcting because users are going to get results even if you misspell, and this could ignore the elements out of action, or have certain products appear ahead of others in the list of suggestions or search results page (the professional term is ranking results). There is a number of applications in the Shopify App Store that will allow you to add lists of characteristics and extend the search feature in your store. Zohar Gilard is Co-founder and CEO of InstantSearch + service that helps in the art of e – commerce, providing search millions of publishers and retailers worldwide.
Hello! Thank you very much for the information, apology’m looking how to implement autocompletion in my browser, there are some Shopify App to do that? It can be implemented through a Google service or how I can implement it and what is the best way to do it? Thank you very much.
7 tips to improve search results on your e-commerce site
This is a guest post Zohar Gilad InstantSearch + .