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7 tips to optimize an e-commerce site and help you have high sales during the holiday season

7 tips to optimize an e-commerce site and help You have high sales season During the holiday

Over the next few weeks millions of consumers will be prepared to take money out of the wallet and buy to death – or until no longer withstand the glow of their screens – whichever comes first.

As they approach two of the biggest holiday dates, the so –
called Black Friday or Cyber black Friday and Monday respectively’ll want your online store is ready for war online.


How important is this issue?
Well, let ‘s put it in perspective.


In 2012, online sales during Black Friday
surpassed $ 1 billion for the first time in its historyWith more than 57.3 million Americans who visited at least one online store that day. Not far from this date his distant cousin, the Cyber Monday 2012, broke all previous records of online purchases of approximately $ 1.5 billion in online sales.

Shopify merchants were especially busy these days, as the sales of its products at this time amounted to
approximately 200,000 products on Black Friday and doubled to almost 420,000 products Cyber Monday, where 124 sales processed per second, as platform, with nearly 100 percent response
thanks to our performance and our operating unit.

Here’s a little
chart Deepfield showing how our customers with their hosted virtual stores gave Shopify fight the big brands ecommerce platforms like Amazon, eBay and Zappos.


Excited?
Well, here are some tips to make your shop is optimized for the upcoming holiday.


This should probably be the first item on your list optimization.
Consumers flock to shopping online at this time specifically for discounts that they face.


Therefore, if you want to
take advantage of those who are thinking of a trading strategy, you will have to offer discounts on your main rivals retailers to get their attention. 



The holiday seasons and countdowns go together like peanut butter and jelly.
Have you ever celebrated the New Year without one?


So any other major party must have a countdown to the consumer market, which generally tend to splurge on shopping online, be aware of the exact start time.
An accountant is
 a psychological influence that creates a need among consumers because of the feeling of scarcity. So people get excited about what the store has to offer.

Amazon certainly know the magic behind having a timer on your site.
You can add your own counter through the
App Product Discount available on the App Store Shopify.


The more you can you anticipate the future is better, look at the past and use the results as a benchmark to add or subtract.
Take advantage of your virtual store and the analytical results of it, to get an idea of what to expect from the deals and discounts that you used last year to the amount of stock to keep in inventory this year.


Fortune favors the bold, but also rewards people who are prepared



Want to
know how your customers found out the incredible discounts and offers you offered? According to
research Monetate send these news by email is the winner.


But why stop only offers holiday season.
It takes into account the importance of having the
transactional emails when alerting your potential or current customers all from the retirements of shopping carts to order confirmation.

Let ‘s
face it , the holiday season is great, but you want to maintain the momentum of dates before things start to fade. One sure way to do this is precisely collect emails from your clients
to build a mailing list to become responsible data base . Once you have this list, take it to the fullest.

Some ideas to get you started with this is to track customers first purchase on your site, asking them to share their purchase through their social networks also making a order confirmation email.
You can also ask them to connect with you through your social networks to keep the conversation after the holidays end.



What if I told you
that consumers prefer to have the option of free shipping, whose value is $ 6.99, a discount of $ 10 on a product? Sounds strange, but that’s exactly what a professor at the Wharton Business School
found in a study.

Here ‘s
a look of an offer with free shipping: 



You can experiment with the threshold of products that the consumer must purchase before qualifying for free shipping, some data from comScore found that when Amazon has a minimum purchase of $ 49, for free shipping, the average purchase amount was 3.31 products;
however, when they dropped to $ 25, the average was 2.53, which means you can offer buyers a good deal, whenever profitable.


Amazon recently changed your shipping method and now must be more than $ 35 for free, which could be
considered a good starting point.


With so many buyers wanting to
get their hands on your products and take advantage of Black Friday or Cyber Monday, you can bet they will be eager to ask questions. That’s why even if you do not have online support throughout the year, consider having it in holiday season.


Vielle + Frances does a fantastic job, with support chat in real time throughout the site.
Want to add yours? In the Shopify App Store you can find
multiple options for integrating live chat, including Olark, LiveChat, and UserPulse.



According to a survey by the
National Retail Federation , 81% of Americans will buy at least one gift card during the holidays. In fact, approximately 70% of customers who receive gift cards and use them , spend more than the value of the card. Talk about a win-win situation.

Provide your store visitors the option to purchase a gift card for your loved ones is a sure way to be part of the season of giving and, at the
same time providing a boost to your sales.


With these tips in mind, you can be sure that the upcoming holiday season will be a success.
If you have other tips you would like to share about how to optimize your ecommerce store for Black Friday and Cyber Monday, please comment.  


Hello greetings!


The advice is applicable in all countries or variable?


Hi Andrew,


The tips apply to all countries.
The Black Friday can possibly replace it with a more commercial time in your country.


regards



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