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7 ways to do marketing with YouTube to improve the sales of your virtual store

7 Ways to do Marketing With YouTube to Improve the sales of your virtual store

Have you built a loyal audience about your products? Are your accounts in social networks have begun to steadily gain followers? Do you share interesting content frequently on your blog?

It may be time to start a video marketing strategy.


The videos added a whole new dimension to your marketing campaign.
Done properly, you can use the videos to add depth to the stories that accompany your products, tell how your company has grown and has become what it is today or explain how your product might be of use in various ways through a different medium. This can be transmitted in sales. According to
MultiVisionDigital, A renowned video production house, there is a probability that 64% of customers make a purchase after watching the video of a product. 

When your product is unique and original, or want to
make sure that people really get the best benefits when using it, it’s time to think about grabbing a camera.


Before we
talk more in depth about it , and most marketing issues specific
YouTube , it is important to understand that you do not need to see results become viral. You’re telling a story about yourself or your product, not to become viral or get personal fame. Focus on creating commitment not only to get a large number of reproductions.

In a future post we will
share some common features compelling videos produced by e – commerce companies. Meanwhile, here are the strategies
YouTube who get visits.

According to a
recent analysis , YouTube videos less than 2 minutes get about 50% of all views. This should be no surprise. Nobody wants to see a video that tell the whole story of how your store or every detail of product origin was founded. You rush to say something so as not to spend time, but it is better to err on the side of brevity.


There is
another good reason to choose to tell your story briefly. YouTube made recent changes to their algorithms for video that generate commitment to its viewers. The videos are viewed to the end provide good visibility, much higher than those that are quickly abandoned. Take this as a reminder that the quality of engagement is more important than the number of reproductions.


All the reasons are that the videos should be short and make every sale something relevant.


Unless you really think you only need a video, we recommend making a special YouTube channel for your store.


Not only it makes the videos look more professional because being in a formal channel brand generates more confidence than one with a meaningless name (as frednelson86) will also get more active web presence.
Having your own YouTube channel will provide another way for people to find your products. Throw in a banner with your image, logo, and professional do it.


For best results, segmenting your videos so users can find what they are looking better.
You can organize your videos and playlists different in different series. Consider segmenting through product features, the history of your store, your product tutorials, or anything else you want to share.

Beardbrand , an online store that offers “grooming kits for men with beards” is an excellent example of a channel that meets all the requirements to be excellent. Specifically look at your logo on an advertising banner and several tutorials and summaries of their products. Also, you can see a number of tips on how to be a free individual; these videos are fun and offer one more way to connect customers with the products. Eric Brandholz, the owner of Beardbrand, has used YouTube to introduce not only their products, but also to give personal advice. With more than 10,000 subscribers, it is a clear success story.


A well-designed channel is not very useful if you have good content.


If you choose to
do marketing for YouTube, it’s best to be aware of the long – term commitment involved this. Think carefully if you commit to regularly upload content, and then see if you or you can make a strategy to engage visitors.


Once you’ve decided whether it is worth, it is consistent and constant.
Remember, YouTube is a social channel, and as other social networks, long periods of silence do not work.


You can decide how often to
post. We recommend uploading a video per month, or one every two weeks if you have the time to make them. And once you perceive that something works, commit to keep doing it .


YouTube provides you a good amount of data on the behavior of your video.
Learn and take advantage of them to the fullest.


The data are understandable and teach you what is working and what is not.


We have recently published
some information on how to analyze your videos , where you will have opportunity to learn more in detail the total number of views.

Look at them to understand how to
monitor replicas over time, discover something important in your traffic and analyze the demographics of your visitors.


You can find tips when using the page audience retention.
With the change in the rankings algorithm described below, you’ll find useful information for the amount of people who have finished watching your video completely. Not only you will know the retention of your visitors, often you can check on what are particularly interested. Use them to understand if any part in your video can be more functional and which ones are not working. 



(Analytics for audience retention)


What are those little boxes that appear as comments or links that invite you
to “subscribe”? Annotations are called.


Annotations are a feature that YouTube offers that allow you to
put text and links on your videos. Add a line with a little humor before the comments, where you are invited to subscribe, or links to other sites that are not YouTube. They can be a good strategy if used properly, annotations can give you a boost in subscriptions and increase the comments.


It is easy to
add to your videos. Simply visit the
Video Manager , select the video you want to edit and use the down arrow in the edit to specify the manager you want to add annotations button.

There are two general types of annotations available.
The first are small bubbles appear as interjections comments about the video. You can adjust the font, size and length box.


The second type of annotations are active links.
The latter are divided into different categories. You can link to another video, your channel, a cause fundraising or for a particular playlist. You can also direct people to subscribe to your channel; Subscribers will receive a notification every time a new video is released. It is also capable of linking to external sites, but only to the sites of your property. You will have to associate your account through Google Webmasters to verify this. YouTube provides more detailed instructions on
publishing external links here.

Caution : Be careful to include many links and text boxes in your videos. They begin to lose effectiveness if they start to become disordered. Remember that your viewers are here to watch a video, not to read a book. We recommend a very light touch: a few boxes of notes here and there a subscribe button, and maybe a link to your store at the last minute.

You can promote your videos through paid advertising.
Google owns YouTube, so it’s simple to use
Adwords for video.

You will be able to advertise in three domains: pre-roll ad that appears before the videos they
choose to watch people; a banner ad type when you’re browsing the web, or as a promoted video when people search for similar videos on YouTube.  


As Google Adwords, you’ll be able to select your daily budget and choose the demographics for your audience.


Most importantly, you need to
have a fine sense to choose relevant keywords. If you are using Google Adwords for advertising, you might want to simply adjust your video advertising campaigns.


Treat your videos as you would a publication of your blog, and propagules across all your channels.
Therefore: I post on Twitter, Facebook and talk on your blog about it. Do not expect it to be viral, but that does not mean you should not actively promote it . Share your video on social networks, contact bloggers to share it and try to find the audience that will access the content.


Note that YouTube also works as a search engine, and the
way you want to
optimize the engine of a publication on your blog , you must optimize search engine video. You are already familiar with the rules that you must respect: a compelling title, a detailed description, the right keywords, and everything else.


As you encourage people to follow you
on Facebook and Twitter, you can encourage your readers to check your videos or subscribe to your channel.


And do not forget: the best SEO strategy will not save the worst piece of content.
The best way to position it is to focus on creating compelling content that people want to share.


Undecided even in relation to produce a video?
Check out this
brief guide on why videos can increase sales.

And keep in mind that while YouTube is billed as the largest distributor of video, Vimeo is another great option to host and distribute your videos.


Stay tuned for a future post on e –
commerce stores are doing well marketingde video.


Wang Dan is internal communication Marketing and Shopify.
Follow him on
Twitter

Very good article, really.


I would like to
add also


in 2018, video traffic will make 79% of all Internet traffic to the consumer.


(Cisco)


More than 6 million hours of video are watched each month on YouTube, that’s almost an hour for every person on Earth.


(Youtube)


76% of B2B marketing using video content.


(Via Brightcove ReelSEO)


Here are 19 tips video to create professional videos that attract fans and buyers: http://exitoxminuto.com/consejos-marketing-videos/


Hi Lucas


Thank you
for your contribution.


a greeting



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