Search on site: 4 user experience errors that you should avoid to increase conversions

Search on site: 4 user experience errors That You Should Avoid to Increase Conversions

“Excuse me sir, I’m looking for some red heels, size seven, which go with this black dress that just bought.”

What if
3 out of 10 people ask for the same red shoes and were 40% more likely to buy immediately? But rather than sales agent they take them what they asked for , they deliver bags, red bags and a lot of red items; or all shoes store, regardless of color or requested size?

Probably will not be
surprised if
73% of customers were immediately when confronted with a similar situation using the search function on a website e – commerce.

Google calls this
moments “I want to buy” and when they forget to focus on this part of the customer experience , basically you’re saying “no” to people who are trying to give you their money.

Let’s talk about some of the most common errors
Search Site you should avoid, and not have to alienate your customers and lost sales.

Have a
search bar on the site is sounds quite obvious feature being a ecommerce site . Unfortunately, it is not always obvious is where to place the search bar.

Here are some important considerations when designing the site search for
user experience :
Search on my website: Shopify example

If the search is not easy to find, you
could be losing a lot of sales. This is because “visitors using
the search bar are 5 times more likely to buy than visitors who do not.” Therefore, make sure it is in an easy place to find and in the same place on each page to make it consistent.

The example above shows a long box (a nice feature of the user experience), could draw more attention if the design included a contrast between the bottom of the page and the search box.

Internet retailer
Black Forest Decor had the feeling that by optimizing the search box on your site, your conversions and incomes would rise. “Based on the types of conversions we saw in the previous design, easily came to the conclusion that further consultations would mean more sales , says Jason Dupus, president of Black Forest Decor.

To test the theory, the company optimized the size and placement of the new search box.
In addition, they adjusted the text in the search box “Go (go)” and “find (find)” and added color frame and text to highlight image. Then an image of the final design is shown.

User Experience - Web Search

The results were surprising.
According to
MarketingSherpa , the company saw:

Imagine what similar adjustments could do for your business.

The wider the search box on your site, customers will have more space to accommodate your queries and make changes to the text if they made a mistake.

“For example, searches for products such as electronics can have long codes of products that can be difficult to edit when the text begins to disappear ,
” says Graham Charlton in
his post at Econsultancy .

If your
search results are not relevant, or have to write several times the query to find the right result, then you have a lot of work to be done. found that approximately “56% of sites fail to use synonyms and search terms related to keywords of popular products. In this case, default is popular products , “which are often unrelated to the item the customer is looking for .

You can keep your customers valuable time and keep shopping at your site by using the following tactics:

In this post
ConversionXL  does a good job explaining how to extract data from web analytics to identify and improve keywords (eg create synonyms and add more terms related to the product) that has much bounce or output rate.

According to the same post, the online shoe seller was able to improve your conversion rate search the site by 82% through weekly monitoring of search terms underperforming, and adjustment results appropriately. ”
UX example FootSmart search

You’ll also want to consider updating your content to consider errors in your product descriptions, if your client make a mistake when typing your query.

To determine which search queries are popular with your customers and if there are too many irrelevant results, you can enable tracking in Google Analytics search.

“When it comes to
ecommerce search , most sites focus on SKUs (stock keeping units) to manage product catalogs, because they consider the data to navigate a logical approach , ” explains Jordi Torras in his .

“The problem with this is that users often do not check SKUs.
Instead, they look for products and describing their characteristics, attributes or functions services; such as price, size, color, location, etc. This neglect can lead to inconsistent results, if any, when in fact the article is available. ”

For example, Torras has recently made a purchase of a Lego Death Star in a popular toy for children.
Unfortunately, his search for “the Death Star $ 100” found nothing, even though he knew the company had the product.

Search results website

To avoid this problem, here you are some corrections that you can apply to your search functionality:

I. uses a natural language processor (NLP) to the search engine instead of a basic engine keywords. Torras explains that this allows customers to “look the same way they speak when calculating the overall meaning of the query instead of individual keywords.”
II. It allows customers to refine and refine your search

“only 40% of sites use the segmented search”, a feature that allows consumers to
“refine or browse through the products by checking attribute, or facets; as women ‘s clothing and dresses, which are then further reduced by selection of size, color or options price (or even comments) , “says Torras. Look at the following example:

filtered search example
III. Use AutoComplete for product search site .

Autocomplete search feature helps your customers identify the product they want (via a drop –
down list), to help them solve problems misspellings, and allowing the site offers similar products inventory.

The following screenshot shows the search Econsultancy a site (which has enabled this feature) for a basket of wine.
As you can see, the site “recommended products, complemented by price, picture and a small piece of text” as the user starts typing the query.

Search suggestions - Example

As users select other results in
search results autocomplete, you can identify products that attract users and refine the search keywords and site content even more. In addition, you can focus on selling the most popular merchandise and remove products that are not being selected.
Google study

Think Whit According to Google, “42% of shoppers in physical stores looking for
information online while they are at it.” In addition, “nearly half of buyers are directed to a web site or retail application.” Therefore, if
your mobile site does not offer a search experience reliable, you could be losing a lot of sales in the store.

MarketLive indicates that there are three key factors to consider when searching optimized mobile sites and showrooms shopping:

I. Be considerate of those who are writing on small screens

is important to
adjust the size of the search box for the action is less complicated. As mentioned above, provide features like autocomplete and take into account spelling errors (because the keys are closer together on a mobile keyboard) will help you meet the needs of mobile buyers.

II. Optimize faceted search to smaller interfaces
addition to allowing customers to
filter availability, consider “giving buyers the option of selecting multiple facets before sending the command filter, so that the mobile site will decrease the set search results. ”

III. Think locally

Since customers are shopping in your store, it
is important to combine the results of products with geographic user data (depending on the location of the device). However, it is necessary to “ask permission to access geographic location data and explain how the brand intends to use the information to improve relevance so that search results on the site will not cause suspicion.”

Some of the features
site search I described above may sound expensive. However, if you are a Shopify Plus client, many of them can be added to your storage interface through Shopify app store .

Here we share a list of popular applications (no particular
order) so you can use them in different needs
search for your site .
Provide a natural language processing

Here are two applications that you can choose from

Instant Search + offers quick tips products (including product names, images and prices) to help your customers to refine their search results generated automatically. This application contextual search continually learning and improving as more queries are added, it offers suggestions “mean” when nothing is found, and also corrects misspellings and synonyms sample. II. You can also make checks with  Search Reactor which provides relevant, fast and accurate results. Faceted search enable autocompletion in site search
you can use any InstantSearch + or SwiftType we have suggested for this functionality.
Or you can take a look at one of the following applications to easily install on your site:
Live Search offers personalized recommendations via a scroll bar that allows customers to click on the recommendation search without visiting searches one results page.
SearchSpring provides many tools described in site search applications already mentioned. It also offers a product called IntelliSuggest® that “monitors every visitor to the site, analyzes their behavior towards all visitors and search trends, giving them the most relevant experience”.
Ultimately, improving site search experience will help you sell more, and make your most loyal customers to your site.
For more ideas on how to improve the search experience user, check out this post .
Write him
an e – mail to our Technical Support team, and they will respond in Spanish as soon as possible. About the Author
Andrea Wahbe is a freelance B2B marketing strategist and storyteller who writes about Canadians, marketing and digital media trends SMEs.
Follow her on Twitter .
I try to
enter the homepage; but I point out that there is already a store with that name and I closed. How do I review the content and continue?
Hello Lazarus,

you trying to get into your admin panel in Shopify?
You can email us at to help.

How I can set the point of the filters that says “Allow customers to refine and refine your search”?


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